December 2008, Quarter 0/12

IndustryMasters Machinery & Equipment
Simulation Run Time The simulation will run for 12 Business Quarters (3 years), at a screen-refresh rate of 5 minutes per simulated Quarter. The simulation round therefore lasts 60 minutes - plus some start up time, as you familiarise yourself with the screens.
Topics Covered Strategy, New Product Introduction, Product Lifecycle, Competitive Advantages. Your Starting Position The intial seed capital is 100M$ and your available investment budget is 230M$. You are competing against 4 virtual competitors: BaseLine Inc., QualyCare Inc., HiTech Inc. and EcoMax Inc.

Machinery & Equipment

Excavators

Investment: 139M$
Monthly Capacity: 120
Product Life Cycle: 25 months

Sales Price: 84,000$
Monthly Revenues: 10M$
Staff: 319

Farm Tractors

Investment: 178M$
Monthly Capacity: 200
Product Life Cycle: 25 months

Sales Price: 64,800$
Monthly Revenues: 13M$
Staff: 410

Forklifts

Investment: 166M$
Monthly Capacity: 288
Product Life Cycle: 25 months

Sales Price: 42,000$
Monthly Revenues: 12M$
Staff: 383

Road Tractors

Investment: 239M$
Monthly Capacity: 250
Product Life Cycle: 25 months

Sales Price: 69,600$
Monthly Revenues: 17M$
Staff: 551

Strategic Positioning

Customer Service	TQM/Product Quality	R&D/Innovation	HR/Training
Staff Cost +10.00% Cust.Satisfaction +50.00% Demand +4.00%	Staff Cost +8.00% Material Cost +8.00% Production +2.00% Demand +7.00%	Staff Cost +8.00% Material Cost +8.00% Demand +10.00%	Staff Cost +4.00% Material Cost +4.00% Overhead Costs -25.00% Production +2.00%

IndustryMasters Machinery & Equipment