IndustryMasters Machinery & Equipment

Simulation Run Time
The simulation will run for 12 Business Quarters (3 years), at a screen-refresh rate of 5 minutes per simulated Quarter. The simulation round therefore lasts 60 minutes - plus some start up time, as you familiarise yourself with the screens.

Topics Covered
Entrepreneurial Startup, Strategy, New Product Introduction, Product Lifecycle, Competitive Advantages.

Your Starting Position
The initial share capital is 100M$ and your available investment budget is 230M$. You are competing against 4 virtual competitors: BaseLine Inc., QualyCare Inc., HiTech Inc. and EcoMax Inc.

Machinery & Equipment

Excavators

Initial Investment: 139M$
Capacity: 120 / Month
Product Life Cycle: 25 months

Sales Price: 91,000$
Revenue: 10.92M$ / Month
Staff: 319

Farm Tractors

Initial Investment: 178M$
Capacity: 200 / Month
Product Life Cycle: 25 months

Sales Price: 70,200$
Revenue: 14.04M$ / Month
Staff: 410

Forklifts

Initial Investment: 166M$
Capacity: 288 / Month
Product Life Cycle: 25 months

Sales Price: 45,500$
Revenue: 13.10M$ / Month
Staff: 383

Road Tractors

Initial Investment: 239M$
Capacity: 250 / Month
Product Life Cycle: 25 months

Sales Price: 75,400$
Revenue: 18.85M$ / Month
Staff: 551

Strategic Positioning

Customer Service	TQM/Product Quality	R&D/Innovation	HR/Training
Staff Expenses +10.00% Cust.Satisfaction +50.00% Demand +4.00%	Staff Expenses +8.00% Material Cost +8.00% Production +2.00% Demand +7.00%	Staff Expenses +8.00% Material Cost +8.00% Demand +10.00%	Staff Expenses +4.00% Material Cost +4.00% G&A Expenses -25.00% Production +2.00%

Energy-Efficiency
High Efficiency Pumps	Insulation	Process Energy	Air Pressure Systems	Ventilation	Lightning Systems

Investment: 20.00M$	Investment: 30.00M$	Investment: 25.00M$	Investment: 20.00M$	Investment: 30.00M$	Investment: 25.00M$
Material Cost -3.0%	Material Cost -5.0%	Material Cost -4.0%	Material Cost -3.0%	Material Cost -5.0%	Material Cost -4.0%